Mastering the Universe
Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea is a 2005 book by Roger Sweet and David Wecker that recounts Sweet's work behind the scenes of the corporate culture of the 1980s American toy industry.
Description
Sweet (with his co-author and nephew David Wecker) details the creation of the Masters of the Universe toy line, its rise to immense popularity and then dizzying crash in which profits fell from a peak of $400 million in United States sales alone in 1986 to a mere $7 million in 1987. The book is primarily a view of the corporate side of creating Masters of the Universe, but details very little of the conceptual process behind inventing the individual Masters of the Universe characters and products.[1]
References
- ^ "Mastering the Universe: He-man and the Rise and Fall of a Billion-dollar Idea". Pop Matters. Retrieved 2009-11-29.
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- He-Man and the Masters of the Universe
- He-Man and the Masters of the Universe (2002)
- episodes
- Masters of the Universe: Revelation/Revolution
- He-Man and the Masters of the Universe (2021)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/4/4e/Masters_of_the_universe_franchise_logo.png/100px-Masters_of_the_universe_franchise_logo.png)
- She-Ra: Princess of Power
- episodes
- She-Ra and the Princesses of Power
- The Secret of the Sword
- He-Man & She-Ra: A Christmas Special
- Masters of the Universe
Protagonists |
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Allies |
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Villains |
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Miscellaneous |
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- The Power of He-Man
- The Arcade Game
- The Movie
- Super Adventure
- He-Man: Power of Grayskull
- He-Man: Defender of Grayskull
- He-Man: The Most Powerful Game in the Universe
- Funko Fusion
- Masters of the Universe
- He-Man and the Masters of the Universe
- He-Man/ThunderCats
- Turtles of Grayskull
- Castle Grayskull
- Power Sword
- Hee-Man: Master of None (1985 parody film)
- Sheman: Mistress of the Universe (1988 parody film)
- Roger Sweet
- Mastering the Universe
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Category
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