Peclers

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Peclers

Company type	Private
Industry	Fashion Trends Trend analysis Brand Strategy
Founded	Paris (1970)
Headquarters	Paris, New York City, Shanghai
Area served	Worldwide
Key people	Dominique Peclers
Products	Trend books
Website	www.peclersparis.com

Peclers is a trend consulting agency founded in Paris in 1970.^[1]

Operations

The company provides trend analysis, consumer reports, and brand strategies for multiple brands and creative individuals. Peclers' creative team develops seasonal trend books^[2] that serve as a foundation for businesses in the fashion and home industries. The agency offers trend forecasts^[3] and styling intelligence,^[4] catering to various sectors such as retail, beauty, wellness and cosmetics, electronics, and consumer goods.

History

1970: Founded by Dominique Peclers in Paris, France
2001: Opened its first office in New York^[5]^{[non-primary source needed]}
2003: Joined WPP plc,[1] a multinational advertising and public relations company in London, England^[6]
2007: Eric Duchamp joins as president of Peclers Paris
2010: Opened its second office in Shanghai

References

^ New York Times "Trend-spotting:new spins on old techniques"
^ "Peclers Paris unveils new Beauty Book". Premium Beauty News. Retrieved 2024-04-03.
^ Evening Standard "What makes a trend?"
^ Douglass, Rachel (2023-08-16). "Peclers Paris: Tech gurus and urbanites to lead the way for SS24". FashionUnited. Retrieved 2024-04-03.
^ Peclers Paris North America^{[permanent dead link]}
^ "Peclers Paris North America". GlobalTrade.net. Retrieved 2022-09-08.